88 COLLECTIVE, 360° BRANDING AND DIGITAL MARKETING SOLUTIONS.
Founded in 2019 in a small roadside tea shop in Kathmandu (Nepal), 88 Collective is a motley crew of experienced individuals from media, advertising, business, and strategy backgrounds from India and Nepal who have all come together to create an entity determined to play a leading role in shaping the business landscape of Nepal in the years to come.
The core focus of 88 Collective is to provide 360-degree marketing and branding solutions (idea and execution) to businesses in Nepal by drawing in best practices from India and other global markets and creating tailor-made solutions for our clients. In addition to this, we also play an advisory role for other business needs of our clients including GTM strategy, operational effectiveness etc.
what we do
At the 88 collective, we create innovative content that helps connect by building trust and relationship. Our content ranges from visual, audio, digital to static print that aims at lending a hand to make an informed purchasing decision. What we do best is aid brands in making a memorable impression that allows people to know what to expect of it. Moreover, our prolific align with the company’s identity and strategy boosts the brand image and position distinguishing it from the rest and clarifying what is it that is offered that makes the brand a better choice.
A digital engagement enhances the interaction and delivers excellent customer experience at the same time, keeping that in mind at the 88 collective we design messages and engage with audiences/clients through digital media sources. With our extensive skills in handling digital communication tools, we provide data driven digital media optimization to engage brands with their consumers. This additionally helps us deal with new information and enables us to keep up with changes in the marketing environment.
Nothing like a great experience that has a profound impact on a brand or business as a whole and one of the most impactful services provided here at the 88 Collective is the experience we create for the clientele of the brands. With the use of Below the Line (BTL) activations, we organize and conduct events that are more specific and consumer centric which creates an ecstatic sense for the clientele of the brand.
Marketing Campaign Creation and Execution Support
The importance of an organized course of action to promote or sell a brand to the customers has become one of the most important things that needs to be done as of today. We do that and even better as our marketing campaign is a planned sequence executed through a multitude of channels that are used and coordinated to deliver effective results.
While we are busy creating we also make a thorough examination of the brand’s current position in the market and review its effectiveness. This helps us determine the strengths of our brand together with its weaknesses and opportunities for improvements and new developments.
Brand activation is relatively something new that we offer. This simply is building awareness for a brand by directly engaging with target audience customers. We get consumers themselves to act through such activations which could be helpful for a brand- its image and positioning.
Here we try and determine the best combination of media to achieve the objective of 88 Collective. This is done by estimating the number of audiences that can be reached through the various media, the ad vehicles, frequency of the ad and the amount of money to be spent in each medium.
Under strategic consulting we essentially help analyze the business practices and goals and make suggestions for any improvement that needs to be made by the client/client brand. This helps a brand prepare for a better positioning as well as identity the various trends within any specific market or customer group. Intelligibly, we help you gather the required market knowledge.
Content Creation and Distribution Support
The ultimate inbound practice of marketing where we provide information to your audience attracting them to your website and retaining the existing audience through quality content and distribution. With such we help influence conversions, bring in new lead and reflect market expertise into the brand picture. Choosing us will set your brand apart because we understand and value that content is important during each step in the marketing funnel.
We chose the number 88 as a symbol of fortune and good luck in Chinese culture. We are committed to exploring infinite possibilities while working with our clients so the 8’s in our logo are shaped like the infinity symbol.
We also strongly believe in collaboration and equally value the voice of each member of our organization thereby making us a truly flat ‘Collective’.
Our minimalist logo is a conscious choice as it represents our endeavor to cut the noise and deliver simple clutter-breaking value to our partners.
check our work
Our team comprises individuals who come from diverse sets of experiences and backgrounds in all facets of branding, digital marketing, designing, web development, and digital content creation and work together to give outstanding results.
All of us at 88 Collective believe in adapting to the needs of our clients. Proper communication with the clients and among our team members is one of our biggest strengths.
Always open to new challenges, learning from our experiences and working with rejuvenated motivation, focus, and enthusiasm have been the secret of our growth and success.
Pratik Aryal is our ‘Marketing Maestro’ from Kathmandu, Nepal. He was the first one to identify a need-gap in the Nepal market and came up with the idea of setting up an entity which serves as an extended marketing and business advisory arm to the local businesses in Nepal.
He has 11 years of experience in marketing, digital and media. Formerly worked at Nimbus and Gurkha Technology.
Working as a client service officer is Raman who acts a medium to establish a connection between the client and the office team members. With seven year long experience in the field, he helps coordinate the team. His business background helps generate ideas for various market situation and business strategies.
Prajjwol is the man behind our digital expertise. He possesses great team management, communication and customer service skills. His skillset further includes management of ATL, BTL and TTL campaigns, social media promotions and event planning and management.
With imaginative ideas based on recent trends in digital marketing, he devices plans that deliver guaranteed growth to our clients.
He has previously worked at VMAG as Assistant Marketing Manager and as Business Development Manager at Urban Girl.
Hishan is our Creative Head with skills like leadership, critical thinking, and decision making. He also possesses additional skills of corporate designing, project management and studio management.
Formerly worked as COO at DreamersNepal & DreamersStudio, as Graphic designer at TheSquare Design & Communication, The Investment Board, Nepal and Momento Concern.
Hishan has plenty of experience of working with NGOs/INGOs like UNICEF, UNWOMEN, WWF, ActionAid, GiZ and banks like Sunrise Bank, Global IME Bank, Himalayan Bank and NB Bank. Some other of his past clients include Hotel Royal Singhi, DownTown Housing, Pokhara Apartment and Namuna College of Fashion and Technology.
Experience of working with a variety of organizations he has honed his abilities of problem solving and producing results that satisfies clients while working under pressure.
Wily Web Wizard
Randhir is a creative young content writer and copywriter with interests in marketing, advertising and present trends in popular culture. He is someone with eyes for details who can come up with imaginative ideas that captures the attention of the target audience. A hardworking professional who presents the client with options and doesn’t stop until the client is completely satisfied.
Mithilesh is an imaginative video editor with a creative approach towards filmmaking and videography. He can understand the desired outcome of a project when meeting with clients and the ability to bring them to life. He is capable of editing video projects and inserting sound effects, music, and transitions. Additionally, making GIFs and animations is his forte. He’s equipped with the communication skills required to have a solid understanding of project scope and implementation.
Our vision is to create true ‘customer centricity’ in the way businesses interact with consumers.
Our mission is to become the most trusted and most respected business and marketing advisory in Nepal and grow 88 Collective into a global strategy and creative powerhouse born in Nepal.
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