Understanding Franchising

What is franchise? A franchise is a type of license that grants a franchisee access to a franchisor’s proprietary business knowledge, processes and trademarks, thus allowing the franchisee to sell a product or service under the franchisor’s business name. In exchange for acquiring a franchise, the franchisee usually pays the franchisor an initial start-up fee

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Why Advertisement Research is important?

What is Advertisement Research? Advertising Research, a marketing plan to determine which advertisements will be most effective or correlate with your target audience.  It’s done during ad development and to analyze the effectiveness of an ad campaign while it’s underway. Importance of Advertisement Research Through Advertisement Research, you can plan the marketing strategy of product/service

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Things you need to know about ATL, BTL and TTL Advertising

In the world of competitive market, building a brand portfolio and advertising the products and branding has been a major concern for new budding entrepreneurs, start-ups as well as growing companies. So, here is a short and brief summary of the tools and methods you can use to promote and create a top awareness of

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